Susan Bond

Business: Fulcrum Editorial Services
E-mail: susan.bond.hurka@gmail.com
Web site: www.fulcrumeditorialservices.com

"Strategic content, from start to finish."

Statement

Content strategy is an organized and purpose-based approach to developing content, usually online. Having a content strategy in place fosters the creation of useful, usable content that meets business goals and users' needs.

Susan has been helping clients discover and articulate clear, consistent and concise messages, in print and online, for more than ten years. She has created content strategies for Goldcorp, Solvera, Elk Ridge Resort, One Earth Farms, FedEx, and Muskeg Lake Cree Nation.

Susan edits Herstory: A Canadian Women’s Calendar and has written a curriculum segment on social media for U of M’s More Powerful Communications online course.

Editorial skills

Blog writing & editing
Content strategy
Copyediting
Information architecture
Proofreading
Stylistic editing
Substantive/structural editing
Editing translated text
Web writing & editing
Writing & revision

Subject areas

Arts & culture
Biotech / neuropsychology
Business (advertising, agribusiness, construction, finance, health, mining, IR, IT)
Community / multiculturalism
Education / academia
First Nations
Literature (fiction, non-fiction, theatre, poetry)
Sciences (agriculture, biotech, neuropsychology)
Tourism

Genres or media

Academic papers
Blogs
Bios
Corporate materials
Marketing materials
Newsletters
Papers, reports and theses
Web sites

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